Why Content Marketing Works So Well
Think about it like this – would you be more likely to purchase an album from an artist you follow if you just saw one or two announcements about it’s release? Or if you had been following a weekly vlog series documenting the creation process that went into creating the album for a month?
You see? It’s presented like entertainment – who wouldn’t be interested to see what goes on in the studio? But after spending all that time watching that series, the fan is invested in your project – both from a time perspective as well as emotionally.
Start Before You’re Ready
The key to effective content marketing is to start before you’re ready. Don’t wait until you have something to promote (like a new album, tour, gig, or song) to start building an audience. Start NOW. Begin creating a fanbase around what you’re already doing everyday. Remember, the process can be just as valuable to you from a promotion standpoint as the finished product. Then, by the time you’re ready to release, you have a captivated audience just waiting to see what you have in store for them next.